Step 1c: Mapping Key Elements

Socio-Demographic Data

In addition to network infrastructure elements, socio-demographic data will be needed to estimate potential demand for different services. Identifying potential demand for, and the financial viability of, different Internet connectivity services involves: • identifying the size of the locality’s population, to construct a potential user/subscriber base; • defining the geographic area to be covered, which will determine the viability of different access technologies; • estimating per capita income, which will signal potential ARPU; • estimating potential “anchor tenants” or enterprise subscriptions from commercial entities and government offices (including schools and health clinics), which will determine other sources of service support (income); and, • estimating subsidies from government or donor sources. These are summarized in Table 8.

Table 8: Socio-demographic data needed to estimate potential demand for different services

Socio-economic data type

Rationale

Potential sources

Population size

To construct potential base of individual subscribers of connectivity services

Geographic area for service

The total service area has to be estimated to select viable access technologies

GIS mapping

Per capita income estimates

Signals potential ARPU estimates required for net revenue and financial viability of different services

Direct survey/census; government datasets

Potential customers (anchor tenants: government, enterprise, commercial)

Factors into estimates required for net revenue and financial viability of different services

Direct survey/census

Other revenue sources (e.g. government subsidy or donor funding)

Factors into estimates required for net revenue and financial viability of different services

Direct survey/census